Demand Marketing Manager

San Mateo

Demand Marketing

The Demand Marketing Manager will be responsible for the planning, implementation, and execution of integrated demand programs designed to drive engagement and pipeline generation through multiple channels. Success in this role will be measured by reaching and nurturing target accounts, generating and accelerating pipeline, and influencing closed-won revenue. You should possess a keen understanding of B2B marketing, with a strong background in customer acquisition strategies, account-based marketing, and analytics and reporting. You’ll know how to develop, execute, and optimize creative marketing campaigns to achieve results. Ideally, you possess the ability to drive meaningful action from large data sets. This role requires strong relationship development skills across internal and external business partners and a passion for innovation while maintaining a consistent focus on demand creation and ROI.

What you will be doing at PerimeterX...

  • Work closely with stakeholders to develop, implement, and optimize comprehensive marketing plans, strategies, and deliverables that create demand for products.
  • Determine the appropriate mix of online and offline campaign elements including search, social, direct mail, email, webinars, content syndication, direct response online, etc - with the most compelling and creative calls to action to deliver pipeline goals.
  • Thorough understanding of the demand funnel with the ability to set and measure progress against goal attainment at each stage of the funnel.
  • Work closely with Corporate, Product, and other marketing functions to identify and develop new offers, content, and sales tools (print, web, multimedia, etc.) to support integrated demand campaigns through a keen understanding of the most relevant and engaging content needed during the stages of the B2B sales cycle.
  • Communicate with the sales team to ensure alignment on the latest marketing programs and have the right tools/reporting to follow up as required.
  • Consistently iterate and improve marketing programs through measurement, testing, and optimization.
  • Manage the interface with external agencies including media vendors, creative/digital agencies, writers, and suppliers.
  • Manage campaign budgets, timelines, resources, processes, and technologies.
  • Track and report on strategic, operational, and tactical metrics using data to manage resource allocation, outcomes, and success.

What we are looking for from you (Requirements)...

  • 5-7 years post-undergraduate experience managing demand generation, customer acquisition, and campaign strategies for technology companies
  • Bachelor’s degree required
  • Familiarity with Salesforce, Marketo, and Google tools preferred
  • Knowledge of B2B security is a plus
  • Expertise in both strategy and execution of B2B demand generation programs
  • Hands-on knowledge of best practices in B2B content syndication and a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Track record of successful results and creativity with program execution
  • Strong analytical skills with the ability to drive meaningful actions from data
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • An organized individual with great attention to detail and focus on the quality of results
  • A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work
  • Excellent communication skills, including demonstrated proficiency in oral, writing, and presentation abilities in a business-focused setting
  • Ability to think out of the box and test new, creative approaches and strategies
  • Passion for results, measurement, and optimization to continuously drive ROI
PerimeterX is the leading provider of application security solutions that keep your web business safe in the complex digital world. Delivered as a service, the company’s Bot Defender, Code Defender, and Page Defender solutions detect risks to your web applications and proactively manage them, freeing you to focus on growth and innovation. Bringing together an elite engineering team, security research to continually update its solutions with current intelligence, and best-in-class customer enablement and support, the world’s largest and most reputable websites and mobile applications count on PerimeterX to safeguard their consumers’ digital experience. PerimeterX is located in San Mateo, California and on the web at www.perimeterx.com
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