Content Marketing Manager

Remote

Corporate Marketing

The Content Marketing Manager reports to the VP of Marketing and is a key member of the team that creates awareness and consideration for PerimeterX among target accounts and buyers through creative use and placement of content. You will be a team player with excellent cross-functional project management skills, an understanding of marketing tactics, and the ability to think both creatively and analytically. You'll be responsible for producing and publishing content (writing, editing, and proofreading) and formulating content strategies while working cross-functionally with product marketing, corporate marketing, and demand marketing team members.  You’ll be comfortable finding creative ways of building an omnichannel presence, as well as using analytics in the formulation of a content strategy. At PerimeterX, content comes in a variety of formats including long-form articles, research reports, blog posts, and videos, as well as short-form snackable content such as images, videos, infographics, and cartoons that help foster potential buyer engagement. If you are a data-driven, curious, strategic self-starter who enjoys blending innovation and experience to put content in the right channels for buyer engagement, then this is the place for you.

What you will be doing at PerimeterX...

  • Orchestrate and manage content strategies across all platforms including email, website, and social media.
  • Driving traffic and engagement that translates to brand awareness and sales.
  • Managing a content marketing budget.
  • Measuring the results of marketing activity to inform future marketing campaigns.
  • Designing and implementing creative content marketing strategies and set short- and long-term goals and achieve business targets.
  • Collaborate cross-functionally to produce high-quality content.
  • Develop editorial calendar, delegate tasks, and ensure deadlines are met.
  • Write, edit, proofread and improve content.
  • Analyze web traffic metrics and optimize content and placement strategies given SEO and Google Analytics data
  • Share content through various channels, ensuring a strong web presence.
  • Build a following on social media.
  • Provide editorial, creative, and technical support to team members.
  • Track analytics to understand content engagement levels and the performance of different content types over different channels, recommend improvements.

What we are looking for from you...

  • 5-7 years experience in a similar role.
  • Bachelor's Degree in Communications, Journalism, English, Marketing, or related field.
  • Adept at keyword placement and SEO best practices.
  • Proficiency with popular content management systems.
  • Proficiency with Google Analytics and social media analytics tools.
  • Proficiency with social media management and analytics.
  • Knowledge of which platform different kinds of content are best suited to.
  • Creativity and the ability to develop original content as well as reformat and repurpose existing content for maximum utilization and engagement.
  • Excellent communicator with proven ability to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiences, including customers, partners, and sales team members.
  • Passion for results and performance-oriented: The ability to find creative solutions and generate results in a dynamic, high-growth environment. Will have a strong sense of urgency and the ability to infuse that in others.
  • Excellent written and verbal communication.

Why you should join the PerimeterX team...

  • A platform to learn about Cyber Security while working with industry-leading technology
  • A chance to work with some of the most well-known brands in e-commerce, travel, hospitality, retail, and enterprise SaaS
  • Catered lunch and dinners every day
  • Plenty of yummy snacks and drinks
  • Lots of coffee (or Red Bull) to keep you going all-day
  • In/Out of Office happy hours
  • Quarterly out of the office events
  • Automatic cell phone allowance
  • Spacious and freshly remodeled office in San Mateo
  • Standup desks
  • Fresh PerimeterX swag
PerimeterX is the leading provider of application security solutions that keep your web business safe in the complex digital world. Delivered as a service, the company’s Bot Defender, Code Defender, and Page Defender solutions detect risks to your web applications and proactively manage them, freeing you to focus on growth and innovation. Bringing together an elite engineering team, security research to continually update its solutions with current intelligence, and best-in-class customer enablement and support, the world’s largest and most reputable websites and mobile applications count on PerimeterX to safeguard their consumer's digital experience. PerimeterX is located in San Mateo, California, and on the web at www.perimeterx.com
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