July 12, 2016
PerimeterX Partners with ironSource to Combat Bot Fraud
PerimeterX Bot Defender Joins ironSource Ad Fraud Unit to Prevent Automated Attacks and Fraudulent Ad Traffic In Network Demand
SAN MATEO, CALIF. – July 12, 2016 - PerimeterX, a provider of behavior-based threat protection technology for web, cloud and mobile, today announced a collaborative partnership with global technology powerhouse ironSource. PerimeterX Bot Defender, a behavioral fingerprinting identification system, joins ironSource’s advanced Ad Fraud Unit to actively address the rising threat of non-human impressions and in-valid traffic, ensuring high-quality and security across the 80K apps and 7 billion impressions ironSource receives a month.
Ad fraud, including infringed content and malvertising is responsible for $8 billion of lost online revenue annually, according to the Interactive Advertising Bureau, with automated attacks or bot traffic comprising a majority of that deficit.
“We believe it’s critical for companies in our space to take the initiative on combatting fraud if we want to see mobile advertising continue to mature, so one of our biggest priorities in 2016 was building an anti-fraud unit with multiple layers and technologies designed to address all types of fraud,” said Yevgeny Peres, VP of Growth, Developer Solutions at ironSource. “As part of that process we partnered with PerimeterX, choosing to integrate their Bot Defender because it has the proven technology to identify and prevent bot attacks before they pose a threat. When it comes to fraud, prevention is the best cure, and we’re confident in PerimeterX’s ability to adapt and defend against new threats.”
“We are thrilled that ironSource has chosen to implement PerimeterX Bot Defender to detect and mitigate automated attacks as part of their comprehensive advertising platform,” said Omri Iluz, Co-founder and CEO at PerimeterX. “As the sophistication and volume of bot attacks continue to rise, scalable, powerful real-time threat detection will be the best defense. ironSource’s deep knowledge and understanding of the advertising world has helped us evolve Bot Defender to better identify and combat attacks in this vertical market.”
PerimeterX is an out-of-band service that doesn’t affect delivery performance and is compatible with a customer’s currently deployed infrastructure, including any content delivery network (CDN) or cloud infrastructure. In addition, Bot Defender provides robust reporting for analyzed traffic and threats, giving companies visibility and control into how and why items are being blocked. PerimeterX deployments already protect more than 1.5 billion page views each week. The collaboration between ironSource and PerimeterX resulted in the customization of Bot Defender specifically designed for combatting automated advertising fraud.
ironSource builds discovery, monetization, engagement and analytics tools for app developers, device manufacturers, mobile carriers and advertisers. Our comprehensive solutions help industry leading companies achieve greater business success, enabling them to find, understand, engage with and monetize their target audiences more effectively. Over 80K app developers are using our developer solutions, and our enterprise technology is shipping on hundreds of millions of devices worldwide, giving ironSource the ability to reach over 800 million unique users every month, globally. Founded in 2010, ironSource is a truly global company, with offices in Tel Aviv, London, New York, San Francisco, Beijing, Bangalore and Seoul. Read more at www.ironsrc.com