- Association of National Advertisers (ANA) Study
Bots repeatedly click on your online ads, distorting your analytics and reducing the effectiveness of your marketing budget.
PerimeterX’s machine learning and behavioral analysis technology evaluates browsing behavior—from mouse clicks to page scrolling—to block non-human traffic. Real-time analytics and deep forensics increase your investigative capabilities, ensuring you’ll never have to pay for fraudulent clicks again.
Bad bots—from artificially inflating visits and goal conversion rates to skewing marketing analytics and ROI—render your data inaccurate and mislead decision making.
PerimeterX provides integration to analytics solutions such as Adobe Analytics to evaluate compromised campaigns and assets, while helping you exclude fraudulent non-human sessions for improved decision making.