Threats: Content Scraping, Ad Fraud
Content and data-publishing sites that are open access depend on content to engage with customers and on SEO to drive traffic. Content theft and republishing at best diminishes SEO to the site and at worst steals customers for content that is not published elsewhere. Sites that are advertising-based want an accurate representation of reach and coverage, not inflated impressions or cost due to advertising click fraud.
PerimeterX Bot Defender blocks automated attempts at content scraping—even sophisticated attempts that hide over distributed IP space and time, or that might route attacks via known IP’s with "good" reputations. PerimeterX’s ability to identify threats at the session level allow it to block bots without impacting customers when mixed good and bad traffic originates from the same IP. Bot defender also ensure that advertising is only to humans, or that you are only paying for humans.