How Bot Traffic Undermines Data Integrity, Skews Analytics, and Hurts Your Business
For digital marketing and analytics teams that operate online storefronts, provide online news, or offer services online, visitor and conversion data are critical measures of success. Conversions, page views, time spent onsite and other key metrics shape decisions of how resources are spent for marketing campaigns, how websites are designed, and whether products are removed or promoted more heavily. Making these decisions requires clean data that represents the on-site activities of actual human users, showing real intent.
Learn why bots present such a problem, how bot activity skews the data and causes bad business decisions, and what companies can do to get clean, bot-free analytics.