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Quantifying the Impact of Bad Bots on E-commerce Merchant Profitability

Bad bots represent a growing problem for e-commerce businesses. They directly affect e-commerce KPIs —including add to cart rate, cart abandonment rate and conversion rate — thus negatively impacting profitability.

It’s no surprise that bad bots are bad for business. But just how bad? Get the report to find out!

You will learn:

  • How bot attacks influence e-commerce KPIs

  • The impact of bad bots on e-commerce revenue

  • Ways to improve profitability by managing automated fraud

    Aberdeen Report: Quantifying the Impact of Bad Bots on E-commerce Merchant Profitability

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