Digital enterprises share content and images on your website to personalize your users’ experience and to educate them about your products and services. This content is also valuable to competitors who use web scraping bots to take it from your website—without permission. By using your content on their website, competitors damage your SEO ranking by presenting duplicate content, and make it hard for current and prospective customers to easily find you.
Bots makes it hard to tell the difference between human and malicious traffic, and can massively skew your analytics. You may be making decisions off of metrics and KPIs for user tracking, bounce and click rates, campaign responses and engagement that are unreliable.