PerimeterX Hype Sales Protection

Bot management for high volume sales events

Hype sales are a popular way to sell limited release items. However, bot operators exploit these events to snatch up products for lucrative resale. PerimeterX Hype Sales Protection manages sophisticated bot attacks during limited release product sales.

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PerimeterX Hype Sales Protection

Protect Your Hype Sales

  • Plan
  • Enforce
  • Report

PerimeterX Hype Sales Protection works in conjunction with PerimeterX Bot Defender to offload your team from having to manage sophisticated bot attacks. The product implements highly specialized rules that are executed immediately prior to launch. These rulesets are configured to address your site’s traffic patterns and purchase flow. Changes can be made right up to launch, enabling your team to focus on the sales event itself.

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Hype Sales Traffic Trend

Protect Your Website

Case Study

The passion and dedication of the PerimeterX team to work through the details has enabled Hibbett to create a fair chance for our loyal customers to acquire limited hot sneakers.

Ryan BesterwitchSenior Director of E-commerce at Hibbett Sports
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Why PerimeterX

Protection

Optimizes User Experience

PerimeterX Hype Sales Protection uses algorithms informed by advanced machine learning and behavioral analysis, without the need for additional challenge pages or slower purchase flows for your users. The result is that customers can buy your limited edition products more quickly and smoothly.

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Cloud Computing

Integrate Anywhere

The PerimeterX Platform can be integrated into any web application within minutes. Over forty pre-built PerimeterX Enforcer integrations work with a wide range of content delivery networks (CDNs), load balancers, web and application servers.

PerimeterX Integrations
Web, Mobile and API Protection

Web, Mobile and API Protection

Hype Sales Protection extends across your web and mobile applications as well as to API endpoints. With an easy-to-integrate mobile SDK, you can readily implement bot protection, regardless of device or endpoint.

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Unmatched Precision

Unmatched Precision

Hype Sales Protection harnesses the power of PerimeterX Bot Defender, which deploys a combination of fingerprinting, behavior-based and predictive methods to detect bots and stop hyper-distributed attacks with high accuracy. This results in fewer false positives and improved customer experience.

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Rich Analytics

Rightsize Your Infrastructure

Hype Sales Protection offloads bot traffic from your infrastructure so that you don’t need to increase bandwidth and servers to support limited time traffic surges

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Enterprise-level Customer Services

Enterprise-level Support

Our 24/7/365 Security Operations Center and customer service team are always available via multiple channels to help you investigate security incidents, provide actionable insights and function as an extension of your team.

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PerimeterX Platform

The cloud-native PerimeterX Platform is the foundation for an award-winning suite of application protection solutions: PerimeterX Bot Defender and PerimeterX Code Defender. The Platform collects hundreds of signals from users and devices, and uses advanced behavioral analysis, machine learning, predictive models and security research to protect enterprises against automated attacks and client-side threats. It powers solutions that enable you to reduce risks to your digital business with a single platform and improve your operational efficiency.

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How Hype Sales Protection Works

How Hype Sales Protection Works
  • Collect

    The Sensor collects and sends hundreds of client-side indicators to the detector for precise determination of human versus bot activity. The signals or indicators are used to create the device and browser fingerprints. The Sensor does not collect or store PII data.

  • Detect

    The machine learning (ML) based Detector continuously learns the normal range for human interactions, correlates it with customer-defined policies and updates the Sensor with new intelligence. The Detector maintains a growing repository of known attacks, anonymizes and aggregates across all customers to increase accuracy. The Detector frequently updates its training data set and augments its ML features based on internal and external data, which means best-in-class protection.

  • Enforce

    The Enforcer is the gatekeeper for threat response policies generated by the detector. It enriches and mitigates bot traffic according to business needs. The Enforcer also continuously learns and updates the Detector with relevant data. The Enforcer can be deployed inline with any existing server-side web infrastructure.

  • Report

    The cloud-based management Portal displays all activity in real time including attacks, blocked requests and rate-limited good bots. Manage all bot traffic, good and bad, with an intuitive admin interface. With the Portal, you can investigate attacks and create custom reports.

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