CNBC NBR February 2018: CTO Ido Safruti discusses the scalper market and the impact of scalping traffic on ecommerce and brands

PerimeterX CTO Ido Safruti appeared on CNBC’s Nightly Business report on February 15, and he discussed the “scalper market and the impact of scalping traffic on ecommerce and brands noting, “In some cases 90% of the actual checkouts are bots.”

Bots play every conceivable angle to get an advantage, and give the scalper the privilege of taking on inventory risk by spending serious money to get inventory they trust will sell at a profit. They subscribe to Twitter APIs for clues and cues on where and when sales will occur. Scalper bots identify product pages that have not yet been publicly released, and even guess at the product SKU identifier.