PerimeterX for Retail E‑commerce
The digital storefront is more important to retailers than ever before. It has become the primary way for consumers to discover, shop and interact with your brand, and online traffic continues to grow. This growth brings an increase in risk as cybercriminals look to steal credentials, skim personal information including credit card data, and empty accounts of loyalty points and credits. Savvy retailers know that they must ensure a safe digital experience for their consumers by protecting your digital storefront from home page to checkout.
Protect Your Digital Storefront From Home Page To Checkout
Home Pages
Your home page is the digital headquarters for your business. It creates a brand impression, welcomes visitors and highlights products and promotions of value. Web scraping bots can take content and data from your home page and product pages, and replicate it on a competing website, stealing your traffic, consumers and your revenue.
80%
Lost revenue due to bad bots
Product Pages
Web scraping bots steal product descriptions, images and pricing from your website for use on third-party websites. This action damages your SEO rankings and leads visitors to your competitors. Bot traffic can skew your analytics so that many of your KPIs and metrics, including user tracking and engagement, session duration, bounce rates, ad clicks, look-to-book ratios, campaign data and conversion funnel are unreliable.
40-50%
of website traffic comes from bots
Login Pages
Login pages provide cybercriminals with the ability to introduce fraudulent purchases, siphon loyalty points and even hijack personal data using malicious bots. The common approach of relying primarily on reCAPTCHAs to detect and block bots falls short. It is estimated that 40-80% of retail login attempts are from bad bots.
282%
increase in ATO attempts between Q2 2019 to Q2 2020.
Checkout Pages
A successful attack on checkout pages can significantly impact customer confidence, brand, revenue and result in chargebacks, card declines and regulatory fines. Carding attacks use malicious bots to test stolen credit cards on checkout pages. Digital skimming attacks like Magecart manipulate your checkout page and skim credit card data. Scalping and hoarding bots impact your entire inventory in seconds.
90%
of checkout traffic can be bot-driven in peak sales periods
Secure Your Digital Business with PerimeterX
Accurate Threat Identification
Using machine learning and behavior-based analytics, PerimeterX solutions detect and block automated bot attacks and client-side threats with unparalleled accuracy.
Fully Compatible Integration
The PerimeterX Platform is cloud-native and can be deployed anywhere. It is compatible with your existing cloud services and content delivery network infrastructure.
Frictionless Customer Experience
With solutions from PerimeterX, your digital headquarters is constantly monitored and your pricing and inventory data remains uncompromised and available to real customers.
Case Study
Read Case StudyIn just one hour of one day, if we had not had PerimeterX Bot Defender in place, we would have seen about 34,000 hits on our backend payment processor. That’s about $3,100 (in fees) in just an hour.